
315 King Street 205
Overview
In the heart of Charleston's historic 29401 zip code, a rare condominium dating to 1800 quietly changed hands—at full asking price. The property offered just 1,480 square feet, two bedrooms, and three bathrooms, yet commanded over $1,100 per square foot. In a broader market where homes typically sell closer to 95% of list price, achieving every dollar of the $1,685,000 asking price was no small feat. This is the story of how thoughtful positioning turned a historic gem into a standout result.
Challenge
Selling a historic condominium at this price point was never going to be straightforward. The broader Charleston market carried over 1,500 active listings, and homes were typically sitting for about two and a half months before closing. More telling: more than half of sellers were offering concessions to get deals done. The market median sale price hovered around $407,000—a fraction of this property's asking price. Positioning a 224-year-old condominium at over $1,100 per square foot required a strategy built on precision, not hope.
Solution
The strategy centered on one principle: let the property's rarity speak first. A condominium with roots stretching back to 1800 doesn't need embellishment—it needs the right audience. We positioned the listing to reach buyers who understood historic Charleston intimately, those who recognized that authenticity at this scale simply doesn't surface often. Pricing was set with conviction at $1,685,000, supported by the property's irreplaceable character and location rather than chasing comparable sales in a market where the median sits far below this tier. Rather than competing with the broader inventory, we stepped outside it entirely.
Results
The strategy delivered exactly what the sellers needed: a clean, full-price close at $1,685,000—no concessions, no reductions. In a market where more than half of sellers were giving something back to get to the closing table, this outcome stood apart. The property sold at every dollar of asking price, well above the typical sale-to-list ratio seen across Charleston's broader condo inventory. For a 224-year-old property priced at over $1,100 per square foot, that result wasn't luck. It was the product of reaching the right buyer with the right message at the right moment.
Market Insights
Charleston, SC
Community And Schools
Testimonial
Where do I start, We met Zelda at an open house while we were looking at new homes (to us), we didn't so much find the right house at the time we met her but we absolutely found the right person to assist us in our search. My wife and I discussed how easy it was when we had met and chatted with her, how she was so on point about her perspectives she shared regarding the house and the various communities we told her we were shopping in, just couldn't stop thinking we needed to engage her further so we reached out to her first to assist in our new home purchase and secondly to help us with the sale of our current home. We found the home we were looking for, it was a new home we would ultimately build, Zelda was such an amazing advocate for us, she terrorized the builder making certain everything was being built to the highest standard, she made certain we thought of and asked the right questions when they were needed, basically handled everything but payment! We were living full time out of state so she played an extremely important role in being our eyes on the ground. Once ready to close on the new house we listed our home on Johns Island, she did an amazing job guiding us on what we should do to make the house show at it's best, cleanup, and staging, it looked amazing and she was able to negotiate a full price sale in a matter of several days. I do not normally take the time to write reviews but sincerely, Zelda Bryant will make your experience buying or selling your home and I look forward to dealing with her again when the next house calls to us.
— BradG
Zelda Bryant
South Carolina Coastal Real Estate Expert
I’m a Mount Pleasant based real estate agent with more than 25 years of selling and buying experience in the Charleston, SC area market. If you are looking for a Realtor with passion, excellent negotiation skills, deep experience, and a heightened ability to listen, then I am your person!
I turned to real estate in 2001 after a long career in financial product sales. I was drawn to all the things I love - building long lasting strong interpersonal relationships with clients, physical activity - walking up and down stairs, viewing homes, walking property lines, a desk job - analyzing numbers, putting contracts together, navigating a negotiating strategy, and creativity - marketing platforms for listings, finding off market properties for my buyer clients, new construction design selections, and more. In addition, I have excellent problem solving skills that I employ in every transaction. This is my dream job and I excel at it.
On a personal note, I am an animal lover, with two dogs - Ruby, an Australian shepherd and Smokey, a rough collie. I collect and make art and I love to cook and feed others, entertaining often.





















